Today I received a compliment from someone, regarding how “Amazing” I am at follow up. The truth is I am not really that amazing. Nimble CRM is. Here’s how I use Nimble CRM to keep in touch with the important people in my life.
There are many people that I e-mail with. Then there are the people I correspond with on Facebook, Twitter, LinkedIn, and any number of other places. How can I possibly keep track of all the people I need to follow up with. Many people are easy to stay up with, because we’re in constant contact. Then there are the people whom you want to stay in touch with, but without pestering them.
I was recently reading something (can’t remember where) about how the most valuable people in your digital rolodex are not the people. Before you go on a rampage about what a “valuable person” is, let’s please keep this in context. I am talking about the people you want to network with, for the purposes of growing your business. There are two kinds of infrequent, but really valuable follow ups you want to keep on top of.
The first type of Business Development follow up (let’s just call it that) is that whale who can change your life with all of the business they could potentially refer to you.
The second type of business development follow up are the people whom you will call on to form the “dream team” you need, in order to take on your dream project.
Oh, and yes, you need to have both of these things in mind as you build your network.
So how do you use Nimble CRM to keep in touch with the important people in your life? It’s a feature called, “Stay In Touch.” Funny how that works 😉
You can mark any contact for either weekly, monthly, quarterly, or annual follow up. The dream team people are likely going to be the annual follow ups. You don’t want to bug them every week, or even every quarter. You just want to stay on their radar enough that when you have something truly worth their while, they will listen.
Watch the video to see how to use Nimble CRM to keep in touch with the important people in your life.