How to Write Copy That Sells Chapter 2 Lesson 1

Time to start a Google Doc with our sales letters
He who has a thing to sell and goes and whispers in a well, is not so apt to get the dollars as he who climbs a tree and hollers.
Words Sell
15 Building Blocks that fit within the Pastor Framework
  1. Pre-head – (eg) Hey Accountants & Bookkeepers (Person)
  2. Headline – the ad for the rest of the ad – “They told me that I wasn’t needed. That this space had already been filled, but I knew I could do better”
  3. Deck Copy (Usually Bold Print) – “I had to stop ignoring the most obvious things – Our cloud ecosystem calls for an overhaul of how we do things. It’s not just using apps. It’s using the right tool for the right job. It’s not just value pricing. It’s compensating people in a new way. You can’t revolutionize one side without overhauling the other.
  4. Lead – beginning of the body. “If you are struggling to make more money, because you don’t have any more time, if you’ve tried every app, and still can’t get the right rythm and workflow going, if you are ready to give up, because you’re exhausted from working all of the time, and still struggling to pay the bills, then sign up for  The Accounting Business Academy. Don’t worry you can cancel any time.
  5. Body –
    • First do a search. Search for your product and your target market.
    • Search for forums.
    • Search terms –
      • How do I grow my accounting practice
      • Training for accountants
      • Resources for accountants
      • Workflow for accountants
      • CPA help
      • Accounting help
      • Accounting forum
      • Bookkeeper forum
      • How do I improve workflow in my accounting practice
    • Talk to people about their problems
  6. Subheads
    • Lead the reader through the body to get the gist of you’re message
    • You have to get past the readers skepticism.
    • If you can get them to read, then all you have to do next is all them to buy.
  7. Rapport
    • Relationship building
    • 3 kinds of people are liked by people
      • People who are Llke themselves
      • Would like to be like them
      • Like them back
    • Make the reader feel understood and valued
  8. Bullet points
    • Identify benefits without disclosing how they’re derived
    • Create curiosity
  9. Credibility
    • Establish yourself as an authority on your subject.
  10. Testimonials
    • Adds more credibility
    • Video testimonials are best
    • Get a photo, but a candid shot, not a studio / head shot
    • For a real push, set of you can get someone to allow you to include their phone number.
  11. Value justification
    • Contrast the value of what you’re offering favorably with the cost
    • Who wouldn’t pay $197/month or they’re going to learn how to make ten times that much in increased revenue?
  12. Risk reversal
    • ?% money back guarantee
      • Don’t use that. People are immune to it.
    • This is a monthly plan so you can cancel any time, and if you really feel you got nothing out if it, let me know and I’ll refund your first month.
  13. Bonuses
    • It’s worth $xx.00, but I’ll throw it in free of you join today.
    • Maybe a bonus video?
  14. Call to action
    • Let’s do this…
  15. P.S.
    • State the top benefit that you’re product offers.
GET OUT FROM BEHIND YOUR COMPUTER!!!!!!!

How to Write Copy that Sells – Chapter 1, Session 3

The World’s Most Valuable Skill
What is your Big Idea?
What are you selling?
Whom are you selling it too?
How does it benefit the customer?
I am selling an educational and business building framework for accountants and bookkeepers.
This benefits the customer by shortening the learning curve, and the process for growth and management of your accounting practice. This is also a community of like minded individuals who are all here to help one another.
Any Accountants or bookkeepers can improve their business with The Accounting Business Academy, because it gives you the resources you need to build, grow, and scale your business.
Any accountant or Bookkeeper can increase revenues and free up time, with The Accounting Business Academy, because it gives you easy to understand instruction and other resources, to generate leads, and improve workflow.

P.A.S.T.O.R.
Lead people with protective intentions
  • Pastor
    • Person, problem, pain
    • Amplify
    • Story and Solution
    • Transformation
    • Offer
    • Response

Person, Problem, and Pain
Person: Accountant and bookkeeper
Problem: no time, and not enough money
Pain: stress, not enough free time to spend with family and friends.

The biggest problem I see accountants and bookkeepers having is they are working way to much, and still not making enough money.
You’re not a marketer. You’re not a writer, don’t like the camera, and yet you want to figure out how to use social media to generate more leads. After all it seems to be what everyone is saying you have to do, but you’re not, “Seth David!”
And / Or
You’ve tried to switch to value pricing and you’ve tried all the apps that everyone is recommending, but the truth is you’re even more overwhelmed and stuck trying to figure out what to use, where and when.

Amplify and Aspirations
What will it cost them not to make a change?
(A) Write down your current monthly income.
(B) Next write down your desired monthly income?
Next lay out your “time life:”
How many hours a day are you spending on each area?
Body
Mind
Spirit
Time
People
Money
Next to that, put down how you would LIKE to be spending your time in each of these areas.
The cost is precious time, and valuable money.

Story, solution, and system
Tell the story of how the problem can be solved.
My story:
I was stuck at the same level of income for several years. No matter what I tried to do differently, I kept getting the same result.
Then I read The One Minute Millionaire and learned that my biggest problem was a time management problem. And it wasn’t about not spending enough time bring productive. In fact, I was speeding to much time being productive.
I started to analyze how I WANTED to be spending my time. Exercise, mediation, time with the important people in my life, and so on…
Keep going…

Transformation and testimony
How will my customer’s life be different after they are working with me?
Get testimonials from customers
Has this person been able to do what they are describing for themselves?
Has this person been able to teach other people to achieve the results they are describing?
Will this person be able to teach me how to achieve these results?

Offer
Here’s what I’d like to do for you.
Let’s get those books cleaned up….
I can work with you to make this happen with my weekly bookkeeping program. Once we get started you will experience the relief that comes with knowing that this is finally getting handled.
We’ll give you weekly reports
A dedicated Slack Team so we can be in constant contact.
….

Response
Let’s do this….
Schedule a call here, so we can discuss your needs ans start transforming your current situation to the one you’ve been striving to experience since you started your company.
Click Here —> [Link goes here]

Recap
  • Pastor
    • Person, problem, pain
    • Amplify
    • Story and Solution
    • Transformation
    • Offer
    • Response

How to Write Copy That Sells Chapter 1 Lesson 2

The World’s Most Valuable Skill
What is your Big Idea?
What are you selling?
Whom are you selling it too?
How does it benefit the customer?
I am selling an educational and business building framework for accountants and bookkeepers.
This benefits the customer by shortening the learning curve, and the process for growth and management of your accounting practice. This is also a community of like minded individuals who are all here to help one another.
Any Accountants or bookkeepers can improve their business with The Accounting Business Academy, because it gives you the resources you need to build, grow, and scale your business.
Any accountant or Bookkeeper can increase revenues and free up time, with The Accounting Business Academy, because it gives you easy to understand instruction and other resources, to generate leads, and improve workflow.

P.A.S.T.O.R.
Lead people with protective intentions
  • Pastor
    • Person, problem, pain
    • Amplify
    • Story and Solution
    • Transformation
    • Offer
    • Response

Person, Problem, and Pain
Person: Accountant and bookkeeper
Problem: no time, and not enough money
Pain: stress, not enough free time to spend with family and friends.

The biggest problem I see accountants and bookkeepers having is they are working way to much, and still not making enough money.
You’re not a marketer. You’re not a writer, don’t like the camera, and yet you want to figure out how to use social media to generate more leads. After all it seems to be what everyone is saying you have to do, but you’re not, “Seth David!”
And / Or
You’ve tried to switch to value pricing and you’ve tried all the apps that everyone is recommending, but the truth is you’re even more overwhelmed and stuck trying to figure out what to use, where and when.

Amplify and Aspirations
What will it cost them not to make a change?
(A) Write down your current monthly income.
(B) Next write down your desired monthly income?
Next lay out your “time life:”
How many hours a day are you spending on each area?
Body
Mind
Spirit
Time
People
Money
Next to that, put down how you would LIKE to be spending your time in each of these areas.
The cost is precious time, and valuable money.

Story, solution, and system
Tell the story of how the problem can be solved.
My story:
I was stuck at the same level of income for several years. No matter what I tried to do differently, I kept getting the same result.
Then I read The One Minute Millionaire and learned that my biggest problem was a time management problem. And it wasn’t about not spending enough time bring productive. In fact, I was speeding to much time being productive.
I started to analyze how I WANTED to be spending my time. Exercise, mediation, time with the important people in my life, and so on…
Keep going…

Transformation and testimony
How will my customer’s life be different after they are working with me?
Get testimonials from customers
Has this person been able to do what they are describing for themselves?
Has this person been able to teach other people to achieve the results they are describing?
Will this person be able to teach me how to achieve these results?

Offer
Here’s what I’d like to do for you.
Let’s get those books cleaned up….
I can work with you to make this happen with my weekly bookkeeping program. Once we get started you will experience the relief that comes with knowing that this is finally getting handled.
We’ll give you weekly reports
A dedicated Slack Team so we can be in constant contact.
….

Response
Let’s do this….
Schedule a call here, so we can discuss your needs ans start transforming your current situation to the one you’ve been striving to experience since you started your company.
Click Here —> [Link goes here]

Recap
  • Pastor
    • Person, problem, pain
    • Amplify
    • Story and Solution
    • Transformation
    • Offer
    • Response

How to Write Copy that Sells – Chapter 1 Session 1

The World’s Most Valuable Skill
What is your Big Idea?
What are you selling?
Whom are you selling it too?
How does it benefit the customer?
I am selling an educational and business building framework for accountants and bookkeepers.
This benefits the customer by shortening the learning curve, and the process for growth and management of your accounting practice. This is also a community of like minded individuals who are all here to help one another.
Any Accountants or bookkeepers can improve their business with The Accounting Business Academy, because it gives you the resources you need to build, grow, and scale your business.
Any accountant or Bookkeeper can increase revenues and free up time, with The Accounting Business Academy, because it gives you easy to understand instruction and other resources, to generate leads, and improve workflow.

P.A.S.T.O.R.
Lead people with protective intentions
  • Pastor
    • Person, problem, pain
    • Amplify
    • Story and Solution
    • Transformation
    • Offer
    • Response

Person, Problem, and Pain
Person: Accountant and bookkeeper
Problem: no time, and not enough money
Pain: stress, not enough free time to spend with family and friends.

The biggest problem I see accountants and bookkeepers having is they are working way to much, and still not making enough money.
You’re not a marketer. You’re not a writer, don’t like the camera, and yet you want to figure out how to use social media to generate more leads. After all it seems to be what everyone is saying you have to do, but you’re not, “Seth David!”
And / Or
You’ve tried to switch to value pricing and you’ve tried all the apps that everyone is recommending, but the truth is you’re even more overwhelmed and stuck trying to figure out what to use, where and when.

Amplify and Aspirations
What will it cost them not to make a change?
(A) Write down your current monthly income.
(B) Next write down your desired monthly income?
Next lay out your “time life:”
How many hours a day are you spending on each area?
Body
Mind
Spirit
Time
People
Money
Next to that, put down how you would LIKE to be spending your time in each of these areas.
The cost is precious time, and valuable money.

Story, solution, and system
Tell the story of how the problem can be solved.
My story:
I was stuck at the same level of income for several years. No matter what I tried to do differently, I kept getting the same result.
Then I read The One Minute Millionaire and learned that my biggest problem was a time management problem. And it wasn’t about not spending enough time bring productive. In fact, I was speeding to much time being productive.
I started to analyze how I WANTED to be spending my time. Exercise, mediation, time with the important people in my life, and so on…
Keep going…

Transformation and testimony
How will my customer’s life be different after they are working with me?
Get testimonials from customers
Has this person been able to do what they are describing for themselves?
Has this person been able to teach other people to achieve the results they are describing?
Will this person be able to teach me how to achieve these results?

Offer
Here’s what I’d like to do for you.
Let’s get those books cleaned up….
I can work with you to make this happen with my weekly bookkeeping program. Once we get started you will experience the relief that comes with knowing that this is finally getting handled.
We’ll give you weekly reports
A dedicated Slack Team so we can be in constant contact.
….

Response
Let’s do this….
Schedule a call here, so we can discuss your needs ans start transforming your current situation to the one you’ve been striving to experience since you started your company.
Click Here —> [Link goes here]

Recap
  • Pastor
    • Person, problem, pain
    • Amplify
    • Story and Solution
    • Transformation
    • Offer
    • Response