Gif images are a GREAT way to create great content that grabs people by the eyeballs and sucks them in!
The problem with video is that it requires all of your audience’s attention.
Podcasts on the other hand, people can listen to while they’re working, or at the gym.
I’m going to give you a simple solution for how to create podcasts. It’s going to be simple if you’ve done everything up until now.
The way I produce The Authentic Accountant podcast is by recording with Zoom. I hold a webinar on Zoom with Debra, and Erica logged in, and we record. Then I step out the video track, leaving only the audio, and poof! I’ve got a podcast!
The studio output is in a .m4a format, so I use AVS Audio editor to convert it to an mp3.
Then I upload it to my website and add the post.
Do you see why it’s important to know a little WordPress? You can do a lot of this on your own, and it doesn’t take much time.
There are also some websites that you want to upload your podcast to.
- Google Play
There are more. Google top 10 podcast sites.
I’m going to add an appendix to this lesson once I’m clear on the process myself. I have someone helping me.
Before you worry about these other sites, get 10 podcasts done, and live on your own site.
So you’re all done.
You wrote your outline.
You wrote your blog post.
You’ve recorded and edited your video.
Now it’s time to click “Share” and produce that video, but wait!
I always choose custom production. This allows maximum control over the settings.
There are all kinds of settings.
My philosophy is to produce with maximum video and audio quality. It makes for a large file size, but who cares. Storage is cheap and quality is important.
About three steps in, you’ll see a “Video Settings” tab.
Your default encoding mode will show “Quality”
Change that to “Bitrate.”
Then drag the slider as far to the right as you can.
Next move on to Audio settings, and set the drop down to the maximum, 1,024.
As always the video will walk you through the above in a visual way.
Before you edit!
Time to get organized
If you’ve just recorded your video, then you are sitting in front of your computer with the video you just recorded sitting in the Camtasia edit bay. It might look something like this:
Where are you saving the video files?
You cannot work in a shared service like Dropbox or Google Drive. Your video will not render, or it won’t render properly.
This has to be in a local folder. You can move it over to your favorite file management service afterwards, and I recommend that you unsync it. These files can be quite large, and they will take up a lot of space on your hard drive.
Get everything in there. That photo above, is in my “Video WIP” folder with the rest of the files and everything I need that goes with this blog post.
I took that photo with my phone, save it to Google Drive, then moved it to the Videos WIP folder, before I inserted it into the document.
The video file that you created when you recorded your screen with Camtasia, by default goes to the standard Camtasia recordings folder.
Documents > Camtasia Studio
You may want to copy that file over to your Videos WIP folder, so that you truly have everything in one place. Do that before you save your camtasia project, otherwise Camtasia won’t be able to find the link to the .trec file.
Once you have everything in place, file wise, you can start to edit.
That’s what the video here is all about.
Camtasia is without a doubt the best program out there for recording your screen and editing your video afterwards.
You don’t have to show your face. I only bring this up, because I know some of you are going to be shy about getting in front of the camera. That’s ok.
All you need is a well branded intro, and your knowledge.
By now you should have a blog post written. Which means you should be ready to rock that video.
Go back to your original outline (from before you wrote your content).
- Overview of the navigation from the home screen
- The left Nav
- Gear icon
- Quick Create (Plus Sign)
- Sales / Customers / Products & Services
- Expenses / Vendors
- Accounting / Chart of Accounts
- Basic Transactions
- Expense / Check
Those are your video notes.
It will make your life a lot easier if you have two monitors here.
Have your outline up on one screen, and QuickBooks Online (or whatever you are about to demo) on the other.
This is important, because as experts in our field, who love our topic, we will tend to embellish. The outline is there to help make sure you don’t. You will lose your audience if you go on tangents. Besides those tangents are other videos you can do. The more the better
Stay on point.
Remember to avoid using technical terms, or if you do, be prepared to explain them in simple terms. Use comparisons to everyday things, so your audience can relate to your message in terms that are familiar.
Plan on doing a few takes, especially if you’re new to this. I used to delete the first take as a rule. Even if I thought it sounded perfect, I scrapped it. The thinking is that after going through it once, my thoughts are now better organized. The second take is almost always better than the first.
Plan ahead. Look at the outline.
Do you need any tabs open other than QuickBooks Online?
Maybe a Google Sheet with some T-Accounts to explain the transactions?
Make sure everything you need while you are recording is open, on the correct screen, and ready to go. A distraction based on something you weren’t prepared for can completely derail you.
When you are ready, press the record button on Camtasia (make sure it is configured to record the right screen).
Now the most important thing…
If you’re having fun while you record your video, that will come across, and it will be much more fun for your listeners. If you sound bored, imagine how your audience will be!
Remember that it IS exciting. What you are teaching people in your video is going to make their lives much easier, and THAT’s exciting.
So get excited, and bang that record button.
If you need to, record your video in short bursts. This might help you stay focused, and it will help you be less nervous.
Once you’ve recorded your video make sure you save it right away, in a folder where you can find it easily.
Do not save your working files in a shared service like Dropbox. When you render your video later, it may not come out. I’ve made this mistake, so you don’t have to 🙂
In the next lesson we’ll edit the video.