QuickBooks 2010 has an e-mail marketing feature that is worth looking into
- This one is very cool, actually – it will track information from QuickBooks about your customers and then let you e-mail customers based on various criteria
- Send a “We miss you” e-mail to customers who haven’t spent any money with you in a while.
- Send a thank you to customers who have been spending a lot of money with you.
- Send a welcome e-mail to new customers
- Or your can do it manually
- Customer Center show columns and customize
- Reports – customer lists
- Customize
- Export
- There are also programs like Constant Contact
- Export your customers from QuickBooks
- Import to Constant contact and create a list of “Customers”
- Best Practices when it comes to e-mailing customers and prospects
- The rules – opt-out, complete contact info in all correspondence
- Unofficial rules – how not to annoy people
- In each e-mail you send you want to offer something that will make the reader want to get your e-mails. So using the QuickBooks E-mail Marketing feature in QuickBooks 2010 you can send a welcome e-mail to new customers and offer them something for free as an incentive to come back and spend more money with you. The top spending customers identified by the QuickBooks E-mail marketing feature might be an area where you simply offer them something for free, no purchase required as a thank you. This will of course encourage them to want to continue being a top spender at your business.
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