My wife was fired from her job yesterday. Why? Simple. She “..cares too much.” I am not making this up. I couldn’t make this up. She was called in to her.. well I am not sure what his role is there. He is an entertainment lawyer, or he’s a musician, or maybe he is just the wife of the vet who runs the animal hospital where my wife used to work. Whatever he is (and no it wasn’t an accident that I called HIM the wife) he called MY wife in to his office to review the recording of a phone call with a client in which my wife patiently listened to the client so that she could address the client’s needs and answer her questions. This is why she was being reprimanded. She was told she cares too much and that based on this she is unprofessional. Or wait.. how did he put it? She is “psychologically inept to handle the job.” BECAUSE SHE CARES TOO MUCH!!! Again I swear I am not making this up. I couldn’t if I wanted to.

Now let’s shift gears for a minute. If you read half of what I put out there then you’ve more than likely heard me refer to Gary Vaynerhuk. One of Gary’s goals is to buy the NY Jets and I am going to venture a guess that he is well on his way to reach his goal by now. The point being that this is a guy who understands business and how to build a business. If he were inclined to he could buy the animal hospital that my wife worked for up until yesterday probably many times over. I am going to guess that if Gary Vaynerchuck bought this animal hospital the first thing he would do is fire everyone there from the top all the way down (Vet to Kennel Attendants).

Why? Well it comes from Chapter 9 of Gary’s book Crush It. For maxium impact I am going to SHOW it to you:

That is the entire chapter right there. It couldn’t be any simpler. When you care about your customers they will keep coming back, they will refer others and they will over pay for your services! That is all!

Gary might be a little busy, but if you really do have questions please post your comments below!