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What Irks Me About E-mail Newsletter Subscribers

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What Irks Me About E-mail Newsletter Subscribers


Continued from E-mail Newsletters – What Do You Do?

Spam Reports

Spam reports can really damage a sender’s reputation and even lead to suspension of their account so use unsubscribe unless you really were spammed!

This is what irks me. When someone who VOLUNTARILY opted in issues a spam report. This means they deliberately went out of their way and clicked the small link that says “report spam” instead of simply unsubscribing. This is highly irresponsible and maybe it even comes from laziness because clicking ‘unsubscribe’ might actually require you to do one more thing and enter your e-mail to be sure you are unsubscribed properly.

Now let’s be clear about what spam is.

Just because you receive a message and included in that message is an offer for something that costs money, does not make it spam. Since there are many places to go and different people will have different ideas about what or whom is an authority on the topic of spam I will offer a few definitions from a few different places:

Merriam Webster

: unsolicited usually commercial e-mail sent to a large number of addresses

Here is an interesting one:

http://spam.abuse.net/overview/whatisspam.shtml

Webopedia

Webopedia also uses the word “unsolicited” in their definition.

In fact the point I would like to make is that I think the key word here is “unsolicited”. So when you sign up for my e-mail voluntarily, in other words I didn’t sign you up or add you, but you took the deliberate act of putting your e-mail in the box to your right where is says “Sign Up For Our E-mail Newsletter” that means the e-mails you get from me were IN FACT solicited by you. You signed up and asked me to send you the e-mail. So when you opt out via “spam report” YOU ARE LYING to constant contact and I can’t stand liars! Especially when this directly impacts me because Constant Contact takes this seriously. Luckily It only happens very rarely with my newsletter subscribers but it does happen and it always irks me because every single person on my list has opted in via form on the internet.

What are your thoughts? Do you send a newsletter out? How often? Please post your comments below.

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About the Author:

I started Nerd Enterprises, Inc. in 2003 and continue to work with individuals and companies to cure their financial headaches. Training, writing, blogging, social media and generally building communities around these areas as well as technology has become another passion of mine.

Discussion

  1. STEPHANIE G TRAVIS  May 29, 2012

    I have seen email newsletters always start with a message saying, “Please don’t report as spam. Please unsubscribe.”

    I have been sent newsletters that I did not sign up for, but if it looked like a legitimate person, I unsubscribed and did not report as spam even though I knew I did not opt in. I just chalked it up to an aggressive business person and I know what that does when you report as spam.

    I do not send a newsletter out. now, but will be doing so in near future as I’ve just started some websites with opt in forms. I’m waiting to be fortunate enough to have so many subscribers that this may be a problem for me!

    (reply)
    • NERD  May 29, 2012

      Thanks Stephanie! I get more subscribes than I do unsubscribes but the spam reports really bug me because I never manually add people to my list. In fact I have had people ask me to do it and I have told them I can’t. I love my newsletter. I love writing it and I love the fact that people reply and I get to have all different kinds of conversations with people on so many topics from religious philosophy (an actual recent e-mail conversation that came from one of my newsletters) to of course accounting and bookkeeping. And it certainly doesn’t hurt when someone replies asking about my accounting and bookkeeping consulting and training services because they actually need my help!

      (reply)

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